Campaign Overview

Rather than relying on polished product commercials, we chose a more human approach. We built the campaign around authentic voices and genuine moments, partnering with lifestyle creators whose audiences trusted their opinions. The objective was simple: let people discover Aer Power Pocket the same way they discover great products every day through people they relate to. Through authentic storytelling, the campaign educated consumers on the product’s key benefits, retail availability, and long-lasting freshness, positioning it as an affordable everyday essential.

Execution

Our strategy centred on creator-led storytelling and user-generated content, allowing authenticity to become the campaign’s strongest selling point.

We partnered with creators across Instagram, TikTok and Facebook, empowering them to showcase Aer Power Pocket naturally within their own environments and routines.

To reinforce product value, content highlighted:

• The six fragrance variants, offering a scent for every preference.
• Long-lasting freshness of up to 30 days.
• Simple, everyday use across multiple spaces.
• Affordable pricing without compromising quality.
• Retail availability at Melcom and China Mall, making purchase easy and accessible.

Alongside creator content, we developed a social media communication strategy that blended product education with entertaining, relatable storytelling.

Strategic communication around “Now Available at Melcom and China Mall” bridged the gap between digital engagement and in-store action, driving product visibility, increasing consumer recall, and contributing to retail sales growth.

More than a product launch, the campaign established a scalable UGC-first marketing model that continues to position Aer Power Pocket as the fresh choice for modern Ghanaian homes.